Real Talk Drives Real Change amplifies cultural icons who use their resources, voices, and platforms to
combat BIPOC social injustice and empower audiences to make a positive community impact.

Urban One and Chevrolet return for a second year with the continuation of their compelling community partnership rightfully dubbed “Real Talk Drives Real Change” presented by NewsOne (an Urban One/iONE Digital owned digital property.)

This year, the exuberant four-city tour has partnered with some of the most prominent Historically Black Colleges & Universities (HBCUs) and kicked off on August 29th in Baltimore, Maryland at Morgan State
University. Real Talk Drives Real Change brings Urban One and Chevrolet together combining resources and platforms to create positive social and economic impact within Black communities across America. The continued partnership creates space for conversations to be both held and heard – enabling actionable change resulting in true progress within typically marginalized BIPOC groups.

Pop culture and political commentator Mike Muse will host the multi-market tour which brings conversations on racial disparities to the forefront. Muse will address issues that disproportionately impact people of color and provide listeners with real-life tools to inspire positive change in their world. The tour will rotate high-profile guests, thought leaders, and cultural icons discussing zeitgeist-shaping moments within Black culture, from historical and modern racial tensions to academic and corporate achievements in the business sector. This year, the tour has honed in on the following themes, all of
which have grave and complex impact on communities of color: Black Futures, Safe Spaces for Black Men, Black Woman Entrepreneurship and Black Health.

Last year’s Real Talk Drives Real Change initiative featured a robust slate of talent, panelists, and celebrity performances, including but not limited to Hip Hop icon Bun B, former NBA Champion John Salley, Head of Google for Startup Jewels Burks Solomon, Founder of Urban Hydration Psychelia Terry, singer/songwriter Mario and many more. This year, with a concentrated focus on each city’s theme, guests can expect to see experts in the fields of mental health, financial literacy and entrepreneurship including, but not limited to Rotimi, Dondre Whitfield and many more!

Real Talk Drives Real Change will be free ticketed to the public and will also be streamed on Change.NewsOne.com. Guests will experience educational and vendor booths, via the Community Love row, an exciting musical performance, and the stimulating thematic panel discussions. Real Talk Drives Real Change is programmed by One Solution, Urban One’s award-winning branded solution division, and produced by One X Studios, Urban One’s internal branded content studio.