by Liletta Harlem

The Virginia Black Business Annual Expo of 2023 brought together a vibrant community of entrepreneurs, innovators, and thought leaders, igniting conversations that revolved around empowerment, branding, marketing, and the exchange of knowledge.

The conference had 150+ Black-owned vendors and shared business and community tips for entrepreneurs. A number of youths were excited to showcase their businesses and published books, and the community was excited to support these upcoming Black entrepreneurs.

One of the important points was the significance of Black certification. Entrepreneurs were urged to consider certifications that create opportunities and empower Black people to excel in different industries..

Speakers emphasized the importance of sharing knowledge as investment. They highlighted the act of transferring knowledge to uplift and support fellow entrepreneurs, fostering growth within the community.

Businesses discussed if they use different platforms for entertainment or for strategic buying. Shanel Evans, the founder of FYRE Savvy, emphasized the significance of a strong brand and strategic use of marketing platforms.

Money Briggs, a dynamic speaker, captured the audience’s attention with powerful insights on creating memorable experiences. He talked about attracting people, the first sale leading to followers, and turning them into enthusiastic salespeople..

The Expo also tackled the transition from a traditional job to running a business. Attendees learned to avoid the pitfall of trading time for money and to establish robust systems and strong support networks.

Guests were reminded of the power of inspiration, information, and implementation in building a successful venture. Emotions play a big role in decision-making, so it’s important to connect with customers on a deeper level..

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The main idea was that successful entrepreneurs know how to manage and take advantage of opportunities.. Attendees were encouraged to remain open to new possibilities and approach challenges with a growth-oriented mindset.

The Expo culminated with a poignant reminder that purpose comes with a price. It encouraged entrepreneurs to embrace the challenges that come with pursuing their purpose, knowing that the journey is ultimately rewarding.

In the words of Amara Graham, “If you don’t understand who you are, you can easily get confused with who the world wants you to be.” The Virginia Black Business Annual Expo 2023 served as a platform to help entrepreneurs gain clarity, share wisdom, and celebrate the strength of the Black business community. The event showcased the transformative power of knowledge, leaving attendees inspired and motivated to continue their entrepreneurial journey.